Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
Web design is a process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use.
The ultimate goal of web design is to create pages that grab the attention of website visitors to convert them into paying customers or provide specific information about a product, company, or organization. Websites can entertain, may contain “how to's” or instructions, guidance, and support.