Bulk mail is physical mail that is marketing, prepared in large volumes and mailed at reduced postage costs. Bulk mail may consist of letters, newsletters, pamphlets, and other similar products. Bulk mail is generally used for advertising campaigns where a company or organization may send out information about a new product, an invitation to a product launch, promotional offers, deals or sales pitches, etc.
Bulk mail services are often used by teams to send out coupons for different products or services. Other than commercial use, religious organizations, educational institutions, libraries or clubs may use this method to send information or invitations to their audiences. Why are people still using physical mail as a form of promoting? Studies have shown that 98% of people sort through their mail every day.